Does AM/FM radio still work? Does it reach an audience? Is it a viable source to advertise?
- Radio is Free.
- Radio reaches everyone, not just those who are subscribed.
- Most people listen to AM/FM radio 69%
- AM/FM radio is the audio source used most often in the car: 74% of adults.
- 56% of radio listeners cite their connection with the radio as the main reason they listen, and 61% of radio listeners attribute their listening to the on-air personalities.
- Radio is trusted more than any other media
- Radio doesn’t just reach the community it is woven into the fabric of the community
- Radio is essential to consumers and communities. When disaster strikes, radio stations are “on the ground” and are often the first and only source to provide timely information.
- In exchange for obtaining a valuable license to operate using public airwaves, broadcast radio stations are required by law to operate in the public interest.
- No other media option can do all this. No other media offers this to consumers for FREE.
- Source Jacobs Medua, Techsurvey 2025